EU legislation sets strict specifications to ensure the quality of all European products.

Key elements of the quality policy on one hand the common market organization for agricultural products, on the other hand, the creation of a common legal framework in all Member - States.

The objective of these elements is to establish uniform requirements framework and control framework, ensuring that standards are common to the entire European market.

The entire system is designed to build in the minds of consumers the impression that the product quality can be ensured and this belief may spread to other countries where the presence of European products is strong and constant as the markets of target countries, which affects .

Bulgarian products have managed to cope with the challenges of quality for which the EU requires strict specifications and are already considered high quality products in the European internal market. This recognition should be spread internationally, especially in target markets.