Due to the same standards guaranteed everywhere in the large European market, especially in terms of quality European products are internationally recognized and specifically in target markets such as products with high added value.

The main objective is the positive image of European products in order to further improve its image among the target groups as defined above, which have the necessary aspects to become important receivers and transmitters key messages restore image European products.

Through the dissemination of information materials, participation in international exhibitions, carrying out promotional and advertising activities, the image of the products and the general view of the target groups for their quality, will be strengthened in order to meet all other purposes.